Paid Media
Paid media should work harder than clicks and impressions. Work directly with our paid search and social specialists who've delivered predictable results for WA's biggest brands for over a decade.
Turn intent into revenue
Good advertising isn’t measured by clicks, impressions or activity. It’s measured by whether it generates more money than it costs.
That only happens when you show up at the right moments, in the right places, with the right message. Customer journeys are messy. People move between search, social, reviews, websites and AI platforms as they research, compare and look for reassurance.
Paid media - also known as paid advertising - gives you speed and control in those moments, allowing you to appear when intent is highest, prioritise what matters now, and convert attention into enquiries, bookings or sales without waiting for organic visibility to compound
How we can help
We manage paid media across the platforms that matter for your audience, planning and optimising campaigns that support your business goals and deliver measurable results.
Paid search and social you can rely on
It’s no secret. Most platforms require you to pay to play.
The difference between paid media that wastes budget on low quality clicks and paid media that drives reliable growth? How campaigns are planned, built and optimised.
When aligned with your business goals, audience behaviour and managed strategically over time, paid media becomes a dependable performance channel.
When done right, paid media
Drives meaningful business growth by focusing campaigns on revenue, bookings and pipeline, not surface-level metrics
Delivers results quickly by capturing high-intent demand immediately while longer-term channels like SEO continue to compound
Strengthens your other channels by feeding paid media insights into SEO, content, landing pages and messaging
Keeps spend accountable with every dollar clearly tracked back to outcomes that matter to your business
Our approach
Whether you’re launching always-on lead generation through Google Ads, building consideration on Meta, or reaching decision-makers via LinkedIn, we deliver paid media through a structured, tried and tested approach designed to drive performance and measurable business outcomes.
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Strategy & KPIs
We start by defining success in business terms, aligning goals, acceptable costs and practical constraints such as margin, capacity and lead quality, then mapping the decision journey so each platform and campaign has a clear role.
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Media planning
We develop a comprehensive media plan covering structure, audience targeting, messaging angles, landing page pathways, performance forecasting and budget allocation.
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Build and launch
Campaigns are built with clean structure and accurate tracking so performance data is reliable from day one, with early activity monitored to guide bidding algorithms without making disruptive changes.
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Optimisation and reporting
Once baseline performance is established, we optimise across targeting, creative, bidding, budget pacing and landing page performance, with reporting focused on outcomes and clear next steps.
Who we partner with
& success stories
Our paid media capabilities
Media planning and strategy
Strategic planning that defines the role paid media should play, what success looks like, and how spend supports wider business goals.
Performance marketing execution
Campaigns built and managed with performance as the primary focus, balancing reach with relevance and results.
Search campaigns (Google & Microsoft Ads)
Over a decade of experience delivering high-performing search campaigns designed to capture existing demand across priority services, locations or offerings, with tight relevance between keywords, ads and landing pages.
Performance Max and AI Max campaigns
Carefully structured Performance Max and AI Max campaigns leveraging best-in-class AI technology to scale performance.
Social campaigns (Meta, TikTok, LinkedIn, Reddit)
Demand generation and retargeting campaigns across Facebook, Instagram, TikTok, LinkedIn and Reddit that build consideration earlier in the decision journey and support conversion readiness.
Display and remarketing
Targeted display and remarketing activity that reinforces relevance, builds familiarity and brings users back when they are ready to act, rather than chasing broad awareness.
Creative testing and optimisation
Ongoing testing of messaging, formats and creative angles to improve relevance and efficiency, guided by performance data rather than creative guesswork.
Landing page optimisation
Conversion rate optimisation work that that reduce friction, clarify messaging and support the transition from click to enquiry or booking.
Conversion tracking and measurement
Accurate implementation of conversion tracking, offline conversion feeds and CRM integrations to improve platform learning and campaign efficiency over time.
Reporting and insights
Transparent reporting focused on outcomes and trends, supported by insights that explain what's influencing performance and how activity should evolve next.
Meet your paid media specialists
You’ll work directly with senior practitioners and strategists who plan, build and optimise campaigns every day. Our focus is on performance, clear targets and sharing what we learn, so paid media strengthens your wider marketing activity.
If you’re ready to get more from your media spend, let’s talk.
Our insight
Frequently Asked Questions
How quickly can paid media start working?
Paid media can drive visibility and traffic within days of launch, with early results like impressions and clicks appearing in the first 1-2 weeks.
However, strongest performance usually follows a 4-6 week optimisation period, as platforms learn and campaigns are refined. This leads to more efficient spend, higher conversion rates, and clearer insights to scale what works.
How do you define success in paid media?
Success is defined upfront and tied to agreed outcomes such as enquiries, bookings, applications or other meaningful actions. We avoid measuring success on clicks or impressions alone.
What budget do we need for paid media?
There’s no one-size-fits-all answer. Budget depends on your goals, market competitiveness and capacity to respond to outcomes. We help align spend to what’s realistic and sustainable for your brand.
Which platforms should we start with?
That depends on how your audience searches, researches and decides. We start with intent and the decision journey, then recommend platforms that support those moments, often beginning with search and expanding from there.
Do you manage both paid search and paid social?
Yes. We manage paid search and paid social as part of a connected paid media approach, ensuring each platform plays a clear role rather than competing for credit.
Is paid media suitable for every organisation?
Paid media works best where intent exists and conversion pathways are clear. We assess suitability early and will be honest if paid media isn’t the right lever for your current goals or stage.