ChatGPT Ads
ChatGPT Ads are coming, and AI search is already reshaping how people research, compare and decide. We help brands prepare to appear early when ChatGPT Ads launch in Australia and markets outside the US.
Get the first-mover advantage
ChatGPT Ads have been officially announced in the US, with Australia and other markets expected to follow.
While ChatGPT does not yet run ads locally, it already influences how brands are discovered, evaluated and trusted. When advertising is introduced, it’s unlikely to mirror traditional search or social formats. Instead, it will appear inside conversations, recommendations and assisted decision flows.
Brands that wait until launch will be competing from behind. Brands that prepare now will already be visible, credible and contextually relevant when those opportunities arrive.
How ChatGPT Ads support the customer journey
Advertising in AI platforms is not expected to replace search or paid social. It will sit alongside them, influencing decisions earlier and shaping preference before intent becomes explicit.
Research and exploration
Visibility during open-ended questions, problem definition and early learning.
Comparison and evaluation
Influence while users assess options, trade-offs and suitability.
Assisted decision-making
Contextual reinforcement as users narrow choices and seek reassurance.
Downstream performance
Stronger performance across search, paid media and conversion-focused activity by shaping intent upstream.
Prepare now, compete sooner
We help brands prepare for AI-native advertising environments by strengthening the signals these platforms already rely on and factoring emerging channels like ChatGPT advertising into broader media planning, so you’re ready when it launches locally.
You can expect
Clear brand and entity definition so AI systems can consistently understand, reference and trust your brand
AI-ready content foundations built to answer real questions, comparisons and objections clearly
Alignment across search and paid media by connecting SEO, content and paid signals to reinforce relevance and trust
Planned experimentation, not panic through clear frameworks for testing AI ad formats responsibly when access becomes available
Who we partner with
& success stories
Meet your ChatGPT Ads specialists
You’ll work with senior strategists and specialists who understand both paid media and the mechanics of AI-driven search and discovery. Our role is to help you prepare calmly and commercially, without hype or guesswork.
Our insight
Frequently Asked Questions
Are ChatGPT Ads live for Australian busineses?
No. ChatGPT does not currently run ads for Australian audiences, however Open AI has officially announced ads are rolling out in the US. We expect Australia and other markets to follow in the coming months.
Why prepare now if ads don’t exist yet?
Because visibility, trust and relevance are established long before paid placements appear.
Will ChatGPT Ads replace Google Ads?
No. They are expected to complement paid search and social activity, although in time this could change. Watch this space.
How will performance be measured?
Likely through assisted journeys, influence and downstream impact rather than simple clicks.
Related services
ChatGPT Ads will perform best when supported by connected channels and activity.
