People First Therapy
We helped People First Therapy stand out online with a fun, welcoming website built on Umbraco — and backed it up with targeted Google Ads to drive consistent, high-quality leads.
10.5%
Our Google Ads strategy consistently maintains a 10.5% conversion rate — well above the industry average for the allied health sector.
$32.86
The campaigns average a cost per conversion of just $32.86 — delivering strong returns through efficient, ongoing Google Ads management.
Client
People First Therapy
Website
Timeframe
2 months
Industry
Health Care
The brief
People First Therapy approached us looking for more than just a website — they needed a digital presence that truly reflected their personality. As a practice that puts warmth, approachability, and creativity at the heart of everything they do, it was essential their website felt the same.
They also wanted to grow their client base, so performance mattered just as much as design. The brief was clear: deliver a site that feels personal and inviting, and build a digital strategy that brings new clients through the door.
Our solution
We designed and developed a custom Umbraco website that captures the energy and warmth of the People First Therapy brand. The design is vibrant and friendly, with intuitive navigation and thoughtful content placement to make potential clients feel comfortable and understood from the very first click.
To drive real-world results, we launched and continue to manage a tailored Google Ads strategy, focusing on high-intent search queries and local visibility. This combination of design and performance has helped People First Therapy generate steady, qualified leads — without losing their personality along the way.
How we helped
Google ads performance
People First Therapy partnered with Lemonade Digital to scale their reach and attract new clients through a focused Google Ads strategy. With a deep understanding of the allied health landscape, we designed and actively managed a campaign that not only delivered consistent results but outperformed industry benchmarks.
Our Google Ads strategy consistently maintains a 10.5% conversion rate — well above the average for the allied health sector. This high-performing conversion rate reflects ongoing optimisation, keyword refinement, and a tailored approach that resonates with the right audience at the right time.
Just as importantly, the campaign delivers results cost-effectively, averaging a cost per conversion of just $32.86. By continuously refining performance and closely managing the account, we’ve helped People First Therapy turn ad spend into tangible, measurable growth.
