Tiktok Ads
TikTok Ads enable brands to influence decisions earlier through performance-driven discovery. We run strategic campaigns across Tiktok that drive business growth and work together with your wider digital efforts.
TikTok has changed how people discover brands
Instead of relying on active search, users are shown content based on behavioural signals, interests, and emerging intent.
This makes TikTok a powerful channel for shaping awareness and consideration early in the customer journey.
However, attention alone does not create growth. Without clear structure, strong creative, and ongoing optimisation, TikTok Ads can generate views without impact. When planned well, TikTok becomes a demand creation channel that supports search, improves downstream conversion efficiency, and strengthens overall paid media performance.
TikTok advertising built for performance
When you partner with Lemonade for TikTok advertising, you work with a senior, multi-disciplinary paid media team experienced in delivering profitable campaigns as part of a wider digital performance strategy.
Our approach is built on strong fundamentals, thoughtful creative, and data-led optimisation, supported by tried and tested optimisation processes backed by the latest in AI technology.
You can expect
Audience-first campaigns by structuring activity around interest signals, behaviour and content engagement, not broad or generic demographics
Generate leads and enquiries by using TikTok Ads as a performance channel, capturing interest and intent earlier in the decision journey
Improve efficiency over time by reducing wasted spend through creative testing, sequencing and clear performance targets
Gain clear performance insight into which creatives, audiences and angles drive real business outcomes
How TikTok campaigns support the full funnel
TikTok is not a single-use channel. When planned properly, it supports discovery, consideration, lead generation, app growth, and sales across longer decision journeys.
We plan TikTok campaigns around clear objectives that support your business goals:
Reach
Campaigns designed to introduce your brand or message at scale, supporting awareness and early demand generation ahead of active search intent
Consideration
Activity focused on building familiarity, preference, and intent through repeated, relevant exposure
App promotion
Campaigns structured to drive app installs and re-engagement, while feeding high-quality users into broader performance and retention activity
Lead generation
Campaigns built to generate enquiries or leads, supported by clear messaging, strong conversion pathways, and downstream measurement
Sales
Campaigns focused on driving purchases or bookings from high-intent audiences, often supported by retargeting and earlier-stage demand activity
Who we partner with
& success stories
Meet your TikTok advertising specialists
You’ll work with a multi-disciplinary paid media team who understand how TikTok fits within a modern performance system. Our focus is on clarity, accountability, and measurable outcomes over vanity metrics.
Our insight
Frequently Asked Questions
Are TikTok Ads only for younger audiences?
TikTok’s audience has broadened significantly. Effectiveness depends on audience fit, creative approach, and objectives.
Can TikTok Ads generate leads or sales?
Yes. When structured correctly, TikTok supports both direct response and demand creation that improves performance across other channels.
Do TikTok Ads require constant new creative?
Creative refresh matters, but consistent results come from structured testing rather than constant reinvention.
How do TikTok Ads work with Google Ads?
TikTok often influences awareness and consideration earlier, improving branded and non-branded search performance downstream.
How is TikTok Ads performance measured?
We focus on contribution to enquiries, leads, sales, and secondary conversion actions, not just views or engagement metrics.
Related services
Tiktok advertising performs best when supported by connected channels and activity.
