Meta Ads

Meta Ads get you in front of people before they start searching. We plan and manage Facebook and Instagram campaigns that shape intent, build trust, and get people ready to buy. So your paid social drives real results, not just likes and comments.

Get in before they go looking elsewhere

Showing up at this stage means you can shape how they think, what they believe, and how ready they are when decision time comes. But it only works through careful planning and execution.

Broad targeting, vague messaging, or weak conversion paths will burn through budget fast.

When it's done right, Meta Ads become a controlled way to build demand, making you relevant, helping people consider you, and priming them to convert when they hit your website, search for you, or walk through the door.

Lemonade Digital paid media specialists at work

What we deliver

We focus on understanding audiences, clarifying messages, and moving people through their decision journey in a way you can measure.

You can expect

Reach the right people before they start searching and shaping how they understand what you offer

Generate leads and enquiries by using Meta Ads as a strategic, performance-led acquisition channel, not just an awareness tool

Improve efficiency over time by reducing wasted spend through precise targeting, creative sequencing and clear CPA targets.

Gain clear performance insight into which audiences, messages and angles drive real business outcomes

Meta Ads are more than boosted posts

Our team is experienced across the campaign types that matter most:

Prospecting and demand generation

Reach new, relevant audiences early using audience-first targeting and clear value propositions

Retargeting and reinforcement

Re-engage previous visitors to clarify fit, answer questions and support timing-based decisions

Creative testing

Test messaging in a structured way that builds progression, not just random creative

Conversion-focused formats

Use lead, traffic and conversion formats selectively, aligned to readiness and intent

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Headshot of Jonathan Gilbert

Meet your Meta Ads specialists

You’ll work directly with senior paid media specialists who understand how Facebook and Instagram advertising connects to strategy, measurement and real business outcomes. Our team has over a decade of experience managing Meta Ads for local, national and international brands where lead quality and cost control matter.

Frequently Asked Questions

How quickly can Meta Ads start working?

Visibility can happen quickly, but meaningful contribution improves as campaigns are refined and optimised. 

Do you guarantee results?

No. We focus on strong foundations, clean data and disciplined optimisation rather than unrealistic promises or guarantees. 

How do Meta Ads support Google Ads?

Meta generates and shapes demand earlier in the customer journey, making search campaigns more efficient when users are ready to act.

Are Meta Ads suitable for every business?

Meta works best where consideration and trust matter. We assess suitability before recommending investment in any ads platform.

How is performance measured?

We measure Meta Ads performance based on metrics that matter to your business. This could include sign-ups, downloads, leads, enquiries, bookings or sales.

Like what you’ve seen?
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