Microsoft Ads
Microsoft Ads put your business in front of people who are already searching and ready to act, often in less competitive environments than Google. We plan and manage Microsoft Ads campaigns with a focus on driving performance.
Convert high-intent traffic for less
Google dominates search volume, but it doesn't reach everyone.
Microsoft Ads extend visibility across Bing, Microsoft Edge and partner networks, reaching audiences that often show strong commercial intent with lower competition from other advertisers.
Microsoft Ads are not designed to replace Google Ads. They work best as a complementary channel, adding coverage, reducing reliance on a single channel and improving paid search performance.
Extend your search performance
We deliver Microsoft Ads as part of a broader paid search strategy.
Campaigns are designed to capture incremental demand and drive meaningful business outcomes, without duplicating activity already covered by Google Ads.
Microsoft advertising is best suited to B2B or service-based organisations already investing in paid search who want to improve efficiency and performance through smarter channel coverage.
You can expect
Capture demand Google doesn’t by reaching high-intent users across Microsoft’s search network
Make your paid search budget work harder as lower competition improves efficiency and reduces cost per acquisition
Maintain conversion quality at scale through clear intent, disciplined structure and aligned landing pages that protect lead quality
See how it actually contributes with reporting that shows where Microsoft Ads adds value within your wider paid search strategy
Who we partner with
& success stories
Meet your Microsoft Ads specialists
You’ll work directly with senior paid media specialists who understand how Microsoft Ads connects to strategy, measurement and real business outcomes. Our team has over a decade of experience managing Micosoft Ads for local, national and international brands where lead quality and cost control matter.
Our insight
Frequently Asked Questions
Is Microsoft Ads worth running alongside Google Ads?
Yes. Where search intent exists, Microsoft Ads often capture additional demand efficiently and improve blended cost performance.
Do Microsoft Ads work for every business?
Microsoft Ads work best when there is enough search demand for your product or services across the Microsoft network. We also see strong performance on the platform with B2B and service based businesses.
How is performance measured?
We focus on conversions, efficiency and contribution to overall paid media performance, supported by transparent reporting.
Can Microsoft Ads replace Google Ads?
For most organisations, no. Microsoft Ads complement Google Ads by extending reach and improving efficiency, not replacing core search activity.
Related services
Microsoft Ads performs best when supported by connected channels and reliable measurement.
