LinkedIn Ads
LinkedIn Ads help brands reach professionals based on role, seniority, industry and company context. We plan and manage LinkedIn advertising as a performance channel, focused on generating meaningful results for B2B brands.
Reach decision makers with precision
LinkedIn is where people think about work, growth and professional decisions.
Users are not browsing casually. They are researching solutions, comparing vendors and shaping opinions that influence purchasing decisions. This makes LinkedIn a valuable channel for B2B demand generation, particularly where decision journeys are longer and decisions involve multiple stakeholders.
When poorly managed, LinkedIn Ads can become expensive and inefficient. When structured correctly, they provide access to decision-makers and buying groups that are difficult or impossible to reach through other platforms.
LinkedIn advertising built for performance
When you partner with Lemonade for LinkedIn advertising, you work with a senior, multi-disciplinary team experienced in delivering profitable B2B campaigns. Our approach focuses on strong fundamentals, thoughtful creative and data-led optimisation, supported by the latest AI technology and process.
Every decision is guided by clear strategy, credible messaging and a solid understanding of your business goals and audiences, so activity contributes meaningfully to performance.
You can expect
Audience-first campaigns structured around roles, industries and account context, not broad or generic demographics
Generate more leads and enquiries by using LinkedIn Ads as a strategic B2B lead generation channel
Improve efficiency over time by reducing wasted spend through precise targeting, creative sequencing and clear performance targets.
Gain clear performance insight into which messages, audiences and angles drive real business outcomes
LinkedIn Ads are more than awareness
LinkedIn is not a single-use channel. When planned properly, it supports awareness, consideration, qualification and pipeline contribution across long B2B buying cycles.
We select campaign types based on intent, readiness and commercial goals:
Prospecting and demand generation
Reach relevant roles and industries early with Sponsored Content, video and thought leadership formats designed to introduce value and establish credibility.
Consideration and reinforcement
Re-engage previous visitors and engaged users using retargeting, document ads and message-led formats to clarify fit, answer questions and support evaluation.
Lead capture and qualification
Use Lead Gen Forms and conversion-focused formats selectively to reduce friction and capture qualified demand when intent is clear.
Direct engagement and activation
Apply message and conversation-style campaigns where a more direct interaction makes sense, such as event registrations, demos or high-value offers.
Who we partner with
& success stories
Meet your LinkedIn Ads specialists
You’ll work with a multi-disciplinary team that includes LinkedIn advertising specialists who know how to make the most of every dollar invested and how to integrate LinkedIn within a broader B2B performance strategy.
Our insight
Frequently Asked Questions
Are LinkedIn Ads only for large brands?
No. LinkedIn is effective for organisations of any size that need to reach specific roles, industries or buying groups.
Are LinkedIn Ads expensive?
Costs are typically higher than other platforms, which is why structure, targeting and messaging matter. Lead quality is often stronger due to LinkedIn’s targeting abilities.
Do LinkedIn Ads generate leads or just awareness?
They can do both. LinkedIn often supports consideration, qualification and pipeline development rather than last-click conversion.
How do you measure LinkedIn Ads performance?
We focus on contribution to enquiries, pipeline and downstream outcomes, not vanity metrics.
Related services
Linkedin advertising performs best when supported by connected channels and activity.
