Social Media Advertising
Social media advertising helps brands influence decisions, generate demand and stay visible while people research, compare and make choices. Work with the team with over a decade of experience building social media campaigns that drive results.
Influence decisions, not just attention
Social platforms are no longer just for awareness.
They play a critical role in how people discover brands, shape preferences and validate decisions long before intent shows up in search.
Effective social media advertising shows up in those moments with the right message, for the right audience, on the right platform. When done well, it supports demand generation, generates revenue and strengthens performance across your wider marketing channels.
Not just boosted posts.
Strategic social media advertising.
We deliver social media advertising with a performance mindset.
Campaigns are structured around intent, behaviour and outcomes, not likes or shares.
This service is best suited to organisations that want paid social to support real business goals, whether that’s generating enquiries, supporting sales, or influencing longer decision journeys.
You can expect
Platform-specific strategy designed around how each platform works, not a one-size-fits-all approach
Generate and capture demand by reaching people early, before decisions become measurable demand.
High-quality conversions through aligned creative, targeting and landing pages
Accountable performance with reporting that links paid social to enquiries, revenue and outcomes
How we can help
Each channel can stand alone, but delivers stronger results when planned and delivered together.
Our approach
As with our wider paid media work, we bring together strategy, creative, user experience, clear measurement, and proven optimisation processes to drive outcomes that matter to your business.
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Strategy and KPIs
We define what success looks like in business terms and determine the role paid social plays alongside search, content and other channels.
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Audience, messaging and planning
We map audiences to intent stages, select platforms accordingly, and plan creative angles that match user mindset and platform context.
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Build and launch
Campaigns are built with clean structure, accurate tracking and clear naming so performance data is reliable from day one.
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Optimisation and reporting
Campaigns are built with clean structure, accurate tracking and clear naming so performance data is reliable from day one.
Who we partner with
& success stories
Meet your paid social specialists
You’ll work with senior strategists and social media specialists who plan, build and optimise profitable, data-driven social campaigns every day.
Our insight
Frequently Asked Questions
Is social media advertising just for awareness?
No. When structured properly, paid social supports demand generation, consideration and conversion, not just reach.
Which platforms should we advertise on?
That depends on your audience, offering and decision journey. We select platforms based on intent, not popularity.
How do you measure success?
Success is measured against agreed outcomes such as qualified enquiries, purchases or pipeline, not just clicks and impressions. We track performance through platform and website data, and report on what’s driving results and what we recommend next.
Can social media advertising support our search campaigns?
Yes. Paid social can influence decisions earlier in the journey, which often improves performance across search and remarketing by building familiarity, strengthening intent and increasing conversion rates once people do start searching.
Related services
Social media marketing delivers the strongest results when planned and delivered as part of a wider digital strategy.
