Social Media Management

Social media is now part of how people research, assess and decide which brands to trust. We manage your social channels with care and consistency, so your brand shows up regularly, feels considered, and supports your wider marketing activity.

Reliable social media management

Over time, this weakens brand credibility and undermines the effectiveness of campaigns, search and paid media that rely on familiarity and reinforcement.

Good social media management removes that risk. It ensures your brand shows up reliably, with clear messaging and consistent quality, so social supports your broader digital activity rather than distracting from it.

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What we deliver

Social media management is where planning becomes practice. It translates strategy into structured, repeatable execution through clear workflows, publishing schedules and ongoing review.

The result is social activity that stays aligned, avoids last-minute pressure and remains responsive to what is actually working.

You can expect

Content scheduling and publishing that keeps social content consistent and relevant

Content calendar and workflow management with clear systems that keep content organised

Brand and quality control by ensuring content is checked for tone, accuracy and alignment

Ongoing optimisation through continuous testing of platforms, messaging and content formats based on performance

Performance monitoring and reporting with regular review of activity and engagement to guide steady improvement

Our approach

Our experienced social media specialists manage your accounts through a simple, repeatable process designed to reduce friction and maintain quality

  1. Strategy & Content planning

    We align social activity to the agreed strategy, campaigns and priorities, planning how existing content, assets and ideas will be utilised

  2. Content creation and publishing

    We create original social posts and repurpose approved articles, videos and campaign assets into platform-appropriate content, then schedule and publish with care

  3. Monitoring, reporting and insights

    Activity is reviewed regularly, with clear reporting on performance and practical insights into what is working, what can be improved and where to focus next

  4. Ongoing coordination

    We work closely with internal teams or content partners to maintain alignment, consistency and a steady flow of usable content

  5. Social media reporting and insights

    Strategies are designed to evolve as platforms, behaviour and priorities change

What consistent social media really looks like

When social activity is planned, reviewed and managed properly, your brand becomes familiar. Campaigns land more clearly. Paid and organic activity reinforce each other. And teams stop scrambling to fill gaps.

This is the quiet work that builds trust and credibility long before someone clicks, enquires or converts.

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Headshot of Maia van Etten

Meet your social media managers

You’ll work directly with senior strategists who understand how social media fits within modern brand, content, search and paid media strategies.

Our focus is clear direction and practical, actionable execution.

Frequently Asked Questions

How is social media management different from social media strategy?

Strategy sets direction and priorities, while management delivers consistent execution, quality control and ongoing review.

Do we need social media management if we already have internal resources?

Often yes, as management adds structure, consistency and accountability while reducing pressure on stretched internal teams.

What level of content creation is included?

We create original social posts and repurpose approved articles, videos and campaign assets, with long-form creation handled separately.

How do you measure whether social media management is working?

We report on consistency, engagement trends and alignment to objectives, not vanity metrics.

How does social media management fit with our other channels?

Social is managed as a supporting channel, aligned with campaigns, content, search and paid media to reinforce messaging rather than compete.

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