Website Migrations
Website migrations can put years of search equity at risk if they’re not planned properly. We manage SEO-led migrations across redesigns, CMS changes and domain moves, so rankings, traffic and enquiries are protected.
Why SEO website migrations matter
Website change is constant. Platforms evolve, CMS versions are retired, accessibility standards tighten, and AI-driven search places more weight on technical clarity, structure and trust signals.
When migration planning is rushed or ignored, the impact is often immediate. Rankings drop, traffic disappears and hard-earned authority is lost through broken URLs, poor redirects and content changes that undermine search visibility.
Website migrations directly affect how search engines and AI platforms understand, trust and surface your brand. When handled well, they preserve performance and create a stronger foundation for future growth. When handled poorly, recovery can be slow, expensive and uncertain.
The value of a well-managed migration
A structured website migration protects what you’ve already earned while creating a stronger foundation for future growth.
By carefully managing URLs, content, and technical signals, you reduce the risk of traffic loss, ranking drops, and indexing issues during periods of change.
Done properly, a migration preserves authority, trust signals, and backlink equity, while improving crawlability, site structure, and performance. The result is a cleaner, more resilient website that supports ongoing SEO, adapts to AI-driven discovery, and is easier to optimise long after launch.
What we deliver
Website migrations aren’t just a technical task.
They’re a structured risk management process designed to protect search visibility, authority and revenue during periods of change.
Our SEO specialists, strategists and developers work closely together before, during and after launch. We identify what must be protected, mitigate risk early, and validate performance so visibility is maintained and positioned for growth.
You can expect
Pre-migration audit and risk assessment to identify critical URLs, traffic drivers, rankings and technical elements to be preserved
URL mapping and redirect strategy, ensuring clean, intentional redirects that protect link equity and prevent indexation loss
Content and SEO preservation by safeguarding metadata, headings, internal linking, and topical relevance
Technical migration planning to support CMS changes, hosting moves, site restructures, and domain transitions
Launch support, running real-time checks for crawlability, indexing, and tracking integrity
Clear reporting and next-steps giving visibility into impact, risks resolved, and priority actions moving forward
Who we partner with
& success stories
Guided by data, not assumptions
Website migrations change how your business is understood online.
Structure, content and URLs all influence how search engines and AI platforms interpret what has changed and what should be trusted.
We approach migrations with that context in mind, bringing SEO into planning early so decisions are informed by real search behaviour. This helps avoid unnecessary compromises, reduces risk at launch, and ensures the new site remains clear, stable and discoverable as it evolves.
Meet your website migration specialists
You’ll work directly with senior SEO practitioners and developers who understand how SEO, content and development intersect during complex website changes.
Our team has extensive experience supporting high-risk migrations across education, healthcare, government and professional services, where accuracy, compliance and search performance matter.
If your website is changing, it’s worth talking before it goes live.
Our insight
Frequently Asked Questions
What is a website migration?
A website migration involves significant changes to a site’s platform, structure, domain or technology that can affect search visibility.
When do I need migration support?
Any time you redesign, change CMS, restructure URLs, move domains or upgrade platforms.
Can you migrate a website without losing traffic or rankings?
Yes, when risk is identified early and managed through proper planning, mapping and careful implementation.
How long does a website migration take?
Timelines vary based on size and complexity, but planning typically starts weeks or months before launch.
What happens after launch?
We monitor performance closely, resolve issues quickly and provide clear recommendations for growth.
Related services
A successful website migration is best supported by complementary services that protect performance and enable growth beyond launch.
