AI Search Optimisation
AI search optimisation helps your brand appear in AI-driven search experiences where people now research and compare options. We strengthen how your business is understood, trusted and cited across platforms like ChatGPT and Google AI Mode.
Be the brand that AI platforms recommend first
More people are getting answers directly from AI-powered tools, often without clicking through to a website at all. This means visibility is no longer limited to traditional organic rankings.
AI platforms still rely on familiar signals to decide what to surface and cite: clarity, authority and trust. If your brand is not clearly understood or consistently validated, you risk being invisible at the exact moment customers are researching and comparing options.
AI search optimisation ensures your brand remains present and credible as search experiences evolve, rather than relying on rankings alone to do the heavy lifting.
You need to be visible before the first click
Appearing in AI-generated answers influences trust early in the decision journey. Being cited as a source positions your brand as credible before a user ever reaches your website.
From a business perspective, this improves the quality of demand. You’re visible earlier, with more context, and often to users who are actively evaluating their options.
Over time, AI visibility compounds. Strong foundations today create more resilient discoverability across future search surfaces and reduce reliance on any single platform or channel.
What we deliver
Our AI SEO work focuses on making your expertise clear, consistent and easy to understand across your website and wider digital footprint, so AI-driven systems can confidently include your brand when generating answers, summaries and recommendations.
This includes entity optimisation, content structure, technical signals and authority cues that influence how your brand is assessed and selected.
The result is improved visibility earlier in the decision journey, higher-quality demand, and discoverability that compounds over time as AI-powered search continues to evolve.
You can expect
An AI search visibility audit to show where and how your brand appears in AI-generated answers
Improved entity and brand clarity so AI platforms clearly understand who you are and what you offer
Content structure optimisation to ensure content is retrievable, interpretable, and AI-ready
Stronger structured data and technical signals through schema and site architecture that reinforce authority
Enhanced authority and reputation via citations and trusted third-party references
Ongoing AI visibility tracking and reporting to monitor mentions, citations, and visibility trends
Who we partner with
& success stories
AI visibility starts with SEO
We don’t treat AI search optimisation as a standalone discipline. It builds on the same organic search foundations that drive visibility, trust and performance across search engines and AI platforms.
AI search optimisation works alongside SEO, content marketing, local search and website migrations to shape how your brand is understood, validated and referenced. While each service can stand alone, AI visibility is strongest when delivered as part of a connected organic search strategy that reinforces clarity, authority and consistency.
How SEO supports AI visibility
Strong SEO foundations give search engines and AI platforms the clarity they need to understand, trust and reference your content.
Crawlability, clear structure, topical depth and corroboration signals all influence how information is retrieved and cited in AI-generated answers.
AI search optimisation builds on these foundations by refining how content is structured, interpreted and surfaced within AI-driven search experiences. Without strong SEO in place, AI visibility becomes inconsistent and difficult to scale.
Meet your AI search specialists
You’ll work directly with senior practitioners who understand how SEO, content, authority and AI-driven discovery intersect.
Our team has experience across education, healthcare, government and professional services, where accuracy, trust and visibility matter.
Get in touch to discuss how AI SEO can support sustainable growth.
Our insight
Frequently Asked Questions
What is AI search optimisation?
AI search optimisation improves how AI systems understand, trust and reference your brand in AI-generated answers.
Is AI SEO/GEO/AEO different to SEO?
It builds on SEO foundations. Strong SEO is essential for AI visibility, with additional focus on retrieval, interpretation and citation.
Does this replace traditional SEO?
No. AI search optimisation is most effective when delivered as part of a broader organic search strategy.
Which platforms does this support?
AI SEO impacts brand visibility across all AI platforms including Google AI experiences, ChatGPT, Gemini, Claude, Perplexity and many more.
How do you measure AI visibility?
We track citations, brand mentions, inclusion in AI answers and changes in visibility over time.
How long does it take to see results?
Early signals can appear within weeks, with compounding impact over months as authority strengthens.
Related services
AI SEO delivers the strongest results when planned and delivered as part of a connected organic search strategy.
