Modern SEO training
Our modern SEO training helps marketing teams and business leaders understand how search really works today, across Google and AI-driven discovery, and how to apply it confidently inside their organisation.
Build in-house SEO capability for today’s search landscape
SEO has changed. Rankings are no longer driven by keywords alone.
They depend on technical clarity, content structure, user experience, authority, and how search engines and AI systems interpret your brand.
Without a clear internal understanding, teams often struggle to challenge advice, fall back on outdated tactics, or lose sight of how SEO connects to real business outcomes.
Our Modern SEO training gives your team the context, frameworks and confidence to make better decisions, ask better questions, and get more value from every SEO investment.
Why choose Lemonade for SEO training?
Our SEO training is delivered by practitioners who work in search every day, across complex sites and competitive environments. Everything we teach is shaped by real client work, not theory or generic course material.
Sessions are tailored to your team, goals and experience level, focusing on how SEO decisions are made, how to assess advice, and how to link activity to commercial outcomes, not just rankings.
We also cover how strong SEO foundations support AI-driven discovery, building internal capability and reducing reliance on external agencies long after the session ends.
What we deliver
Our approach helps teams understand how SEO decisions are made, how different elements connect, and how to apply that understanding with confidence in real situations.
Training is grounded in your business context and applied directly to your website, content and data. Sessions are practical and collaborative, focused on building shared understanding so teams can evaluate advice, set priorities and make informed decisions long after the training ends.
Our SEO training can be delivered one-on-one, in small groups or remotely, depending on your team structure and needs.
You can expect
SEO foundations and frameworks that explain how search engines and AI platforms understand and surface content
SEO best practices focused on what actually influences visibility, usability and performance
Keyword and topic research that identifies opportunities to attract the right audiences
Content planning and optimisation that improves relevance, rankings and decision-making
Data and analytics that use search and analytics tools to assess performance and uncover opportunities
SEO roadmaps and practical resources that provide clear priorities supported by reusable frameworks
Our approach to SEO training
We focus on how SEO decisions are made, how different elements connect, and how to apply that understanding with confidence.
Training is grounded in your business and uses your website as the working example.
Sessions are practical and collaborative, led by senior specialists. Teams leave with clear frameworks and reusable resources they can apply immediately.
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Discovery and goal alignment
We start by understanding your business objectives, audience, current SEO and digital maturity and internal capability gaps
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SEO foundations and frameworks
We build a shared understanding of how SEO works in practice, using clear frameworks that explain cause and effect
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Real-world application
Learning is applied directly to your site, content and data, so concepts translate into real actions
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Data and analytics
Teams learn how to interpret performance data, assess impact and decide what to focus on next
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Practical tools and templates
You leave with reusable frameworks, templates and reference material to support ongoing improvement
Who we partner with
& success stories
Meet your SEO trainers
Your training will be led by senior practitioners who actively deliver SEO across complex environments, including education, healthcare, government, and professional services.
We focus on clarity, context, and practical application.
Get in touch to discuss SEO training options for your team.
Our insight
Frequently Asked Questions
Who is this SEO training for?
Marketing managers, in-house teams, business owners, and stakeholders who want a clear, modern understanding of SEO.
Is this suitable for beginners?
Yes. Training is adapted to your team's current SEO experience, from beginner to intermediate.
Is this a generic SEO course?
Of course not! Training is tailored to your business goals, resources, digital maturity and needs.
Does this cover AI SEO/GEO/AEO?
Yes. We explain how SEO supports AI-driven discovery without turning it into a technical AI course.
Related services
SEO delivers the strongest results when planned and delivered as part of a connected organic search strategy.
