Web Accessibility
At Lemonade, we are passionate about making the internet a better place for everyone. We build accessibility standards into all our projects by default.
What is web accessibility?
Web accessibility means creating experiences that can be used by all users, specifically people with disabilities.
Disabilities come in many forms and can affect how people use the web. These include auditory, cognitive, neurological, physical, speech and visual. All users should be able to navigate, consume, and contribute to the web.
Web accessibility standards have been developed over the years and continue to be improved. Lemonade bakes these accessibility standards into all our projects from the start. This ensures that all of our clients' customers are able to buy their products, enquire for more information, and consume the information they are there to find.
Why accessibility matters
One in five people in Australia lives with some form of disability.
That’s 20% of the population potentially not being able to purchase your products or use your services. Technology, products, and services have all made the lives of people with disabilities easier. However, so many websites and online services are still being launched without accessibility in mind.
This not only threatens the rights of disabled people across the globe, but also can have a negative impact on your business.
The other benefits of having an accessible website
In addition to making your website usable to everyone, there are some positive knock-on effects to having an accessible website.
SEO
Web accessibility is an increasingly important ranking factor for Google; it’s part of their User Experience mantra. Having a website that conforms to basic accessibility standards ultimately means you need to use coding best practices, which Google loves.
User experience
Any website that needs to accommodate all users is generally going to be clean, easy to navigate, and simple to use. Creating a website that adheres to accessibility guidelines will make the lives of all your users much easier.
It's good for business
What business doesn't want more customers? You can reach a wider audience when your website is usable by everyone. This could mean serving your website to a user with a poor internet connection, enabling users to use your website in bad light conditions, or making your website accessible via screen readers and voice control.
Be good humans
To put it bluntly, having a website that isn't usable to everyone is discrimination. We at Lemonade understand that and ensure all our websites adhere to the W3C’s Web Content Accessibility Guidelines (WCAG) 2.1 AA standard.
Our web accessibility services
Here at Lemonade, we are passionate about making the internet a better place for everyone. We build accessibility standards into all our projects by default, but we also offer consulting services.
Accessibility testing
Testing is key to building any accessible product. Whether using automated tools or undertaking real-life user testing, it’s an integral part of the process. We measure all our websites against WCAG 2.1 and use automated tools to speed up the process.
Accessibility training
We can offer web accessibility training to your team and help take the complexity out of the WCAG. We’ll show you how to create better experiences for people with disabilities, adhere to WCAG standards, and enhance the user experience for your users.
Accessibility audit
We get much satisfaction identifying issues in existing solutions and providing constructive advice to rectify those issues. We won’t just give you a list of issues that have no meaning. We’ll identify the issue, explain why it’s a problem, and then offer a solution on how to fix it.
