Equip-Safe
Boosting course visibility and enrolments through smart organic search and targeted ads, powered by Umbraco.
26%
Growth in organic traffic year-on-year.
54%
Increase in course enrolments and enquiries year-on-year through search (organic & paid).
$2.65
Cost per conversion for non-branded terms through paid search. ~10x more efficient than the education industry benchmark of $28.63.
Client
Equip-Safe
Website
Timeframe
3 months
Industry
Education & Training
The brief
Equip-Safe, a leading Registered Training Organisation within the ETI group, needed a fresh website that could stand on its own while fitting neatly alongside its sister sites in the same Umbraco setup.
The goal was to create a distinct online presence that felt uniquely Equip-Safe but maintained the consistent branding and user experience of the broader ETI family.
Beyond the website redesign, Equip-Safe wanted to boost organic search visibility specifically for their range of training courses and drive increased enrolments through highly targeted paid advertising campaigns.
Our solution
We delivered a sleek, custom Umbraco site that balanced Equip-Safe’s individuality with the ETI group’s signature style, ensuring users could easily navigate and find relevant courses.
To amplify their reach, we implemented a tailored organic search strategy focusing on course-related keywords and content that would elevate Equip-Safe’s presence in organic search results.
Complementing this, we crafted and launched precision-targeted paid ad campaigns designed to attract motivated learners actively searching for accredited safety training.
The combination of a fresh, on-brand website, robust organic search foundation, and smart paid media tactics created a cohesive digital experience that boosted visibility and enrolments alike.
How we helped
Organic search visibility that turns interest into action
Equip-Safe's organic search strategy focused on making their training courses easy to find for learners actively searching for safety and compliance training. By optimising course pages, structuring content around key topics, and improving internal linking, we made sure prospective students could quickly discover the courses most relevant to their needs. This approach positioned Equip-Safe as a trusted source of accredited training, turning casual searchers into enrolled students.
The results have been strong. Organic traffic grew by 26% year-on-year, and course enrolments and enquiries increased by 54% compared to the previous year. By connecting learners to the courses they were looking for, organic search became a key driver of Equip-Safe’s enrolments and overall digital presence.
Driving course enrolments through targeted advertising
Paid search campaigns were built to reach motivated learners at the exact moment they were searching for accredited safety training. We targeted high-intent keywords, separated branded and non-branded traffic, and optimised landing pages to ensure a seamless path from ad click to course enrolment. Every element was designed to convert interest into action, turning advertising spend into tangible enrolments.
The impact was clear and measurable. Course enrolments and enquiries rose 54% year-on-year through search overall, and non-branded paid search conversions came in at just $2.65 each, which is nearly 10 times more efficient than the education industry benchmark of $28.63. Paid media became a lean, high-performing channel that directly contributed to Equip-Safe's growth in learners and course uptake.
